THE BRIDAL & COUTURING PROCESS
Irene Luft’s couture is unlike any other. The bridal - as well as the couture - collection is devoting attention to exceptional design and hand-crafted details.
Driven by a commitment to creativity and true craftsmanship every design is at the very core of each product. The brand is dedicated to fusing handcrafted embroideries and applications with traditional craftsmanship, delivering the finest quality to the consumer.
Fundamental to the heritage of the brand, Irene Luft is devoted to ensuring that the craftsmanship is nurtured and that traditional skills are applied, developed and preserved.
Guided at every stage by the designer Irene Luft and brought to life by the hands of our specialist artisans. Irene Luft’s clients that are looking for customized, unique pieces are encouraged to follow their ideas of design from conception to completion.
Hosted exclusively at the brand’s design atelier, located in the heart of Munich, each Irene Luft piece starts w02ith a one-to-one personalized consultation. We will discuss what you dream about wearing at this special occasion. You can bring photos and color inspirations and you will also be shown the latest images for silhouettes as well as color palettes with fabrics and embroideries. There is an array of designs, custom fabrics and embroidery swatches so you can communicate your vision both verbally and visually to the team.
BESPOKE FOR YOU
The focus is on the individual body of every customer. Irene Luft Couture gowns are made using your personal measurements to ensure that your garment fits perfectly. A team of skilled seamstresses will measure you during the Initial Consultation.
THE MAKING OF
After the Initial Consultation, designer Irene Luft and her team of specialist artisans will have a better understanding of your expectations. Following the initial consultation, you will have 1-2 fitting appointments to bring your garment to perfection. The design passes through our pattern team, into our couture atelier, which is only using the highest form of craftmanship. Throughout the process, the bespoke piece will pass through the hands of our artisans, each individually an expert in their field. Embroidery and applications will be completely hand-crafted from the smallest, most delicate details to the more salient, eye-catching aspects — to bring your idea onto the piece.
THE FINAL FITTING
Once the piece is perfected, we will make an appointment for the final fitting with you. You will have the opportunity to make any last changes, adjustments and express your final wishes. Our team of seamstresses will make sure the piece fits you perfectly, the way you imagined it.
Striving to set new standards by fusing tradition and modern luxury, Irene Luft creates pieces that remain true to the values of the atelier.
In order to guarantee the highest quality, the brand calls upon the expertise of its designer and craftswomen. Techniques are applied by a skilled team that shares the brand’s passion for excellence and channels this into each masterpiece.
To finalize the look, Irene Luft offers you variations of handcrafted veils as well as the possibility to create your own, individual veil matching your wedding dress. The variations range from plain styles to elaborate, handmade and embroidered veils, from floor-sweeping to face-framing.
The veil enhances and emphasizes the bridal look in a beautiful and also traditional way.