Irene Luft is a Munich based luxury prêt-à-porter house founded in 2009. It stands for an exceptional design but no less for its love to the craftsmanship celebrated by every and each design. The modern yet elusive feminine and romantic style with a touch of progressiveness is the signature of the Brand.
Each Irene Luft piece sold is crafted in its own atelier which is part of the interwoven concept of its Munich flagship store which combines the store and the ateliers. To be able to produce also in future in its own ateliers and fortify the craftsmanship the House of Irene Luft dedicates large efforts to train the future generation of tailors and master tailors.
Irene’s life is homage to fashion. Born and raised in the Soviet Union as the daughter of a master tailor she followed her mother’s tracks and did her apprenticeship as a couture artisan. She graduated with distinction from the renowned German Master Craftsmen School for Fashion (Deutsche Meisterschule für Mode) and later from the Akademie für Mode & Design in Munich.